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July 26, 2009

Lifestyle Lift Fakes Reviews

Lifestyle Lift agreed to pay $300,000 in costs and penalties to the State of New York for having its employees post fictitious reviews of its services. The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure. Lifestyle Lift also created its own site of what appeared to be independent face-lift reviews, concealing the fact that this site was controlled by the company.
"It's an incredible violation of consumer trust and it's a pernicious element of the Web that some companies have embraced this idea, under the guise of reputation management," said Thomas Seery, founder of RealSelf.com, a site on which he said Lifestyle Lift had posted misleading reviews.
Andrew M. Cuomo, New York's attorney general, said in a statement that Lifestyle Lift's "attempt to generate business by duping consumers was cynical, manipulative and illegal."

The problem with Lifestyle Lift is that its very structure violates the common sense rules about choosing a cosmetic surgeon. Lifestyle Lift has tried, and succeeded, in selling face-lifts like auto dealers sell cars. Their premise is that a face-lift is the same, no matter who performs it, just like a Chevrolet is the same, no matter which dealer sells it.
This, of course, is patent nonsense. The surgeon does make a big difference in the results of a procedure, and with cosmetic procedure chains, it is almost impossible to learn the reputation of the surgeon who will perform the procedure. It is very possible that the doctor who performed procedures at a particular location one year will nor be the same one who is working there this year. As always, it's buyer beware.

Gerald N. Bock MD
California Skin & Laser Center
Stockton & Lodi

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Comments

orangecountydermatology

I think if a person tries to take a drive through approach to having work done on their face, it is just plain foolishness. I have seen people who have had their faces worked on, the work is plainly visible and they look disfigured. I have also known people who used reputable plastic surgeons, and you cannot tell they have had anything done, they look natural, smoother and fresher, not distorted...

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