Lifestyle Lift Fakes Reviews

Lifestyle Lift agreed to pay $300,000 in costs and penalties to the State of New York for having its employees post fictitious reviews of its services. The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure. Lifestyle Lift also created its own site of what appeared to be independent face-lift reviews, concealing the fact that this site was controlled by the company.
"It's an incredible violation of consumer trust and it's a pernicious element of the Web that some companies have embraced this idea, under the guise of reputation management," said Thomas Seery, founder of RealSelf.com, a site on which he said Lifestyle Lift had posted misleading reviews.
Andrew M. Cuomo, New York's attorney general, said in a statement that Lifestyle Lift's "attempt to generate business by duping consumers was cynical, manipulative and illegal."

The Truth About Sunscreens, Continued

In the previous post I made the point that the best sunscreen is one that protects against both ultraviolet A and ultraviolet B rays. Even this may not be the whole story. It may be that other parts of the electromagnetic spectrum, including blue light and infrared light may also be involved in skin aging. It is clear that the sunscreens we have been using so far have not given as good protection as that afforded by clothing. The take home message is that sunscreens are an adjunct to the protection afforded by clothing and shade. They should not be regarded as a substitute.

The Truth About Sunscreens

Sunscreens first came into use in the 1940s and the concept of the sun protection factor (SPF) was developed in the 1960s. The purpose of these agents is to protect against ultraviolet light. Ultraviolet light has been divided into three bands: ultraviolet C, which never reaches the surface of the earth, ultraviolet B which extends from 290-320 nanometers, is the primary cause of sunburn and does not penetrate window glass and ultraviolet A 320-400 nanometers, which does penetrate window glass and is adjacent to the visible light spectrum.